b2b-cold-calling

分类: 工具与效率 | 上传者: kathrynwu | 下载: 0 | 版本: v1.0（最新）

当有人需要 B2B 推销电话计划、通话脚本、资格流程、异议处理、买家建议或有关如何更好地塑造 B2B 通话的列表质量的指导时使用。 --- # B2B 推销电话

更新日志: Source: GitHub https://github.com/kathrynwu/GTMbrain

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📄 SKILL.md 2.4 KB

SKILL.md

---
name: b2b-cold-calling
description: |
  Use when someone wants a B2B cold-calling plan, a call script,
  qualification flow, objection handling, buyer advice, or guidance on how
  better list quality should shape B2B calling.
---

# B2B Cold Calling

Use this skill when the user is asking about:

- cold calling B2B buyers
- call scripts
- qualification questions
- objection handling
- call-first versus email-first tradeoffs
- what list quality is needed before calling

## Read first

1. `modules/b2b-cold-calling/PLAYBOOK.md`
2. `modules/b2b-cold-calling/REVIEW-RUBRIC.md`
3. `modules/b2b-cold-calling/CALL-FRAMEWORKS.md`
4. `modules/b2b-cold-calling/OBJECTION-LIBRARY.md`
5. `modules/b2b-cold-calling/TALK-TRACKS.md`
6. `modules/b2b-cold-calling/README.md`
7. `modules/b2b-prospecting/PLAYBOOK.md`
8. `modules/b2b-enriching/FIELD-MAPPING.md`

## Workflow

1. Identify the exact segment:
   - company type
   - buyer title
   - pain point
   - offer
2. If the segment is still fuzzy, ask for:
   - company type
   - buyer title
   - what pain is most urgent
   - whether phone numbers are verified
3. Check whether the list is actually clean enough to call.
4. Decide the motion:
   - `A` call-first now
   - `B` enrich the list first
   - `C` email first, then call responders
5. Use the 3-step framework:
   - build credibility in the first 6 seconds
   - build value by showing business understanding and asking short pain questions
   - book the meeting with a concrete day and time
6. Write a script that sounds like a human, not an SDR content factory.

## Output shape

Default to giving:

- target segment summary
- `RECOMMENDATION: Choose X because ...`
- recommended motion: `A`, `B`, or `C`
- 15-second opener
- 3-5 qualification questions
- value bridge
- likely objections and responses
- follow-up call shape if relevant
- gatekeeper route if relevant
- meeting close
- metrics to track
- `Reply with A, B, or C.`

## Rules

- make sure the buyer has authority
- the first 6 seconds matter most
- sound polished: no awkward pauses, stuttering, filler words, or rambling
- the goal is qualification plus a booked meeting, not a full pitch
- use the problem as the hook before the value prop
- follow-up touches must add new information
- track connection, meeting, show, and close rates, not vanity metrics
- polite interest from a non-buyer is not traction
- end with `Reply with A, B, or C.` when giving next-step options

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